Blueberry Wine Information Blog

9:44 PM

We felt that Blueberry Wine demanded more recognition than it is presently getting. So we had decided on writing on Blueberry Wine . Enjoy it.

Wine Items For Viewing

Smith Madrone Napa Chardonnay


The cool temperatures on the top of Spring Mountain where the Smith brothers grow 13 acres of Chardonnay bring out an intense fruit character in the wine which is both delicious and relatively hard to find. This winery "crafts" wines and we are very lucky to benefit from their superb operation. This Chardonnay has a mouth-filling fruit concentration of butterscotch and pineapple and a long, slow finish. In a year you'll see an even greater difficulty finding Chardonnay of this quality level. Enjoy! SMNC03 SMNC03


Price: 42.99 USD



Smith Madrone Napa Cabernet Sauvignon


Smith-Madrone Winery sits at the top of Spring Mountain looking down on the fog filled Sonoma Valley. Here Stu Smith crafts a fantastic Cabernet and wine lovers drink it up as fast as he can make it. This intense, deep red is in a league of its ownand given its age is great to enjoy right now with lots of years left in it. This wine should be recommended to anyone who enjoys serious red wines with a lot of potential. The 2000 vintage of this wine is truly fabulous and surely the best the winery has produced in the last ten years!! SMC01 SMC01


Price: 60.99 USD



Thoughts about Wine

Provence - A Wine Lover's Dream Come True!


Provence is often overlooked by companies that offer traditional wine tasting tours, in spite of the excellence of its wines. If you're a true wine lo...


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Wine Accessories - The things you need.


What is soup without a spoon? What is pen without paper? What is wine without accessories? If you said "incomplete" then you are correct.

Let's star...


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Braised Garlic Short Ribs with a Red Wine Tomato Sauce


Braised Garlic Short Ribs with a Red Wine Tomato Sauce
Prep Time: 20-30 minutes
Cook Time: 2-2? hours.
Serve with: Mashed potatoes, rice or egg noodle...


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2:07 PM

Writing is something that has to be enjoyed. And with Blueberry Wine, we have indeed enjoyed writing all that we know about it. We wish you also enjoyed yourself.

Today's Article

Marketing Wine on the Internet


The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover activity. Small and medium producers are feeling the pinch.

Over the past twelve months I have discussed internet marketing with quite a number of smaller winery operators. The overwhelming experience seems to be "We have a web site but it doesn't generate any sales."

This experience mirrors that of other small business where the overwhelming majority fail to get significant benefit from their Internet presence. During the research I conducted as background to developing my own website I have visited several hundred wine related sites. It is not hard to see why they are not succeeding in generating sales.

Despite this gloomy record I feel that the Internet has lots to offer small to medium wineries in their marketing efforts. Some people are making sales through the internet: the challenge for the others is to get their sites going.

Small and medium wineries have several advantages that they can exploit to enhance their sales. Many are growing alternative varieties, and thus have a natural point of difference to build their marketing around.

Tourism is a booming industry and wine is an integral part of the tourist experience in most regions. An intelligent and integrated approach can exploit powerful marketing synergies.

For several reasons the Australian wine industry stands to reap great benefits from the internet, at least for those who are able to use it effectively.

My optimism is based on several emerging trends

  1. There is obviously a much greater volume of wine being produced, both by the big wineries and the plethora of small and medium producers, new and old. The success the export trade has thus far kept problems of oversupply to a minimum, but the environment for marketing Australian wine is certainly becoming much more competitive.

  2. There is increased diversity in the wine produced in Australia. New varieties have been introduced into emerging regions, the Rhone varieties into the Nagambie Lakes region and the Italian varieties into the King Valley, to name just the more prominent.

  3. A growing number of consumers are looking for something new. There is a limit to how many marginally different chardonnays or shirazes they can drink and still remain interested.

  4. Wine consumers are faced with more choice which is driving a thirst for knowledge about new wine experiences.

  5. The Internet is primarily an information distributing medium, and consumers seek information about wine more than most other products

  6. E-commerce is growing as more consumers are becoming comfortable with the internet. Warning! There is much more to e-commerce than having a website with attractive graphics. Too many businesses are overspending and underacheiving on the internet.

  7. There is still a wide gap between those are producing something new and those who want to find something new.

Like any transforming technology the effects of the internet will take many years to unfold. There are hundreds of lessons still to be learnt. But with persistence, some Australian wineries will gain great benefits from marketing their wine on the web.

About The Author

Darby Higgs is an expert on alternative grape varieties and the wines made from them in Australia. He is webmaster of Vinodiversity at http://www.vinodiversity.com

Short Review on Wine

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Wine in the news

OLCC considers relaxing wine rule - Salem Statesman Journal

Mon, 23 Apr 2007 10:42:39 GMT

OLCC considers relaxing wine rule
Salem Statesman Journal, OR - 7 hours ago
Growers of many varieties say the so-called "varietal purity" rules prevent them from producing the best wine they are capable of making. ...


Plant or mineral? Yet another choice in selecting a bottle of wine - Sydney Morning Herald

Mon, 23 Apr 2007 14:12:48 GMT

Plant or mineral? Yet another choice in selecting a bottle of wine
Sydney Morning Herald, Australia - 3 hours ago
What's a green wine drinker to do? The cork versus screw cap battle is getting increasingly dirty. The issue of environmental credentials has entered the ...


Recommended Wine Items

Chrome Wing Style Corkscrew


The classic chrome wing spiral corkscrew makes opening wine bottles a breeze.


Price: 4.99 USD



10 Label Savers


Quickly easily removes most wine or beer labels by actually splitting then separating the front-printed surface from the adhesive back. You're left with a laminated memento to save in your Cellar Album.


Price: 9.95 USD



 

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